The state government is targeting 8.4 million tourists to come here next year in conjunction with Visit Johor Year 2020.
In 2017, the number of tourists was 7.4 million and in 2018, Tourism Johor targetted 7.7 million tourists; for 2019 it is 8 million tourists and next year, our target is 8.4 million tourists.
Besides this, Tourism Johor was also doubling its effort to attract more visitors (daytrippers and those passing through the state).
Last year, 15.8 million people visited Johor and this year, Tourism Johor has set a target of 16.6 million visitors, with the figure set to increase to 17.4 million in 2020.
Several initiatives and action plans set up to promote Visit Johor Year 2020 and position the state as the ideal tourist destination.
There will be roadshows in every district in Johor as well as selected states such as Penang, Sabah, Sarawak, Melaka, the Klang Valley and several Asean countries.
The state government also be promoting the state through various media platforms to create awareness about Visit Johor Year 2020,
The state government would also be organising national and international events such as Sukma 2020, e-sport tournaments, World Kite Festival, Chingay parade and many others.
The state tourism marketing strategic plan 2016-2020 focuses on primary and secondary countries.
Among the primary countries are Asean, China, India and Australia while secondary are from European and other countries.