Following the spread of COVID-19, Johor might lower their foreign tax rates for their theme parks. The state government has taken several steps to attract tourists, such as by launching a publicity show and approaching social media influencers and bloggers to promote the theme parks. The state government has launched a publicity roadshow with Tourism Johor for the Visit Johor Year with the 2020 Johor Malaysian Games (SUKMA) Secretariat in the focus area in Perak this month, and several states to promote Johor next month.
The industry players need to change their strategies in order to attract local tourists. The state government received feedback from the theme park industry players on the entertainment tax that will be imposed on foreign tourists.